For the fifth consecutive year Wine Marlborough has tasked an independent mystery shopping business to visit the regions cellar doors in an effort to appraise the standard of service that visitors to our wineries receive. Mystery shoppers were busy in the region during the months of April and May 2011 visiting cellar doors.
In new moves for 2011 Wine Marlborough gave the regions 44 Cellar Doors the option of being ‘mystery shopped’ and replaced the ‘Supreme Cellar Door’ award with the new ‘Highly Commended Cellar Door People’ award.
Of those Cellar Doors who participated in the ‘2011 Cellar Door Mystery Shop’ 71% achieved a Gold standard with an overall group performance of 89% which indicates the Cellar Doors are doing a stellar effort - not only showcasing our elite Marlborough wines but showcasing the Marlborough wine region. |
